SG + Matri is a strategy and design
consultancy that embraces simplicity
to craft solutions that lead to more
authentic and sustainable brands
Natura Element
A Fragrance in harmony with nature.
Aqua Santa
Sustainability in every drop.
Awesome Berlin
Celebrating diversity in the city that
never stops.
Restoring skin with science and care.
Balm
Think with Google: Innovation, together.
Aerian Aviation
Honoring legacy, embracing the future.
Designing humanitarian opportunities.
Bantabaa
Innovation, sustainability and quality of life.
Opus Inc
Good food at fair prices.
Bupaqê
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An exclusive mint from London.
Ozon
A new vision of contemporary fashion.
Montenapoleone 14
A timeless combination of information
and lifestyle.
Ludovica
Innovation with a human touch.
Talk Process
Moved by Design.
AZ
To care, to inspire, to innovate.
LLC
At the forefront of urbanisation.
Okean
From global organisations to local champions, we build brands that thrive in an ever-changing world.
Positive impact starts from within.
In an era of regulatory complexity, organisational strength stems from its essence. When that essence aligns with a brand’s purpose, culture, and expression, growth follows naturally.
Strategy
Design
Culture
Digital Experience
Film Production
Brand Ethics
01
Research
Internal and external research
Benchmarking
Competitor evaluation
Behavioural trends
Brand Integrity Assessment
Impact Mapping
02
Brand Strategy
Essence Assesment
Purpose
Vision
Values
Positioning
Brand Archetypes
Brand Personality
Tagline
Brand Architecture
Activity Visual Representation
03
Verbal & Visual Systems
Naming
Tone of voice
Storytelling
Logo design
Typography
Supporting graphics
Photography
Film Production
Psychology of colors
04
Brand Experience
Packaging Design
Website Design
Web Development
Motion Design
Workspace
Design Production & Shootings
UX & UI Experience
05
Organisational Culture
Culture Framework & Strategy
Employee Engagement & Experience
Leadership & Management Training
Internal Communication Strategy
DEI (Diversity, Equity, and Inclusion) Strategy Behavioral Guidelines
Employee Value Proposition (EVP)
Constructive Communication
Conflict & Feedback Training
Psychological Safety and Resilience
06
Governance & Regulatory Support
Governance Framework
Board & Leadership Best Practices
Ethics & Values Alignment
Sustainability & ESG
Strategy Decision-Making Framework
Transparency & Reporting Mechanisms
Stakeholder & Shareholder Engagement
Regulatory & Legal Compliance Support
(HREDD, EUDR, CSDDD)
Our Principles
Simplicity
Openness
Authenticity
Depth
Purpose
The Brand Symmetry Index (BSI) is a comprehensive metric that evaluates the degree of alignment across all facets of a brand. It measures how well a brand's strategic foundations, such as essence, purpose, vision, and values are reflected in its messaging, visual identity, audience experience, leadership, and behavior.
By assessing these interconnected elements, BSI provides a clear indicator of a brand’s consistency and integrity across different touchpoints. A high BSI score signifies a strong, cohesive brand presence that builds trust, fosters engagement, and creates a lasting impact on its audience.
SG+Matri
Brand
Symmetry
Index
Featured Clients
Volkswagen
The Economist
The Bright Circle.org
IFF
Eickhoff Group
Natura
Google
Bantabaa Berlin
Balm
Opus
Rede Mob
AquaSanta
Maxims
Aerian
MN14
LLC
O Popular
JVF
Awesome Berlin
LDVCA
Talk Process
TV Anhanguera
LG Systems
Radio Executiva
Not Only Voices
Audi
FaceD
Miré
Grupo Jaime Câmara
QG Pastéis
Balni
IJC
Educandário Vila Boa
Okean
Piquiras
Hospital da Visão
Great partnerships begin with meaningful conversations. If you’re seeking greater clarity, alignment, and growth for your brand in an increasingly complex business landscape,
we have a lot to talk.
Claudio Ribeiro Krause (SG + Matri Brand Consultancy)
Eigelstein 103-113
50668 Köln
© 2025 Claudio Ribeiro Krause (SG+Matri Brand Consultancy)